Nintendo X WWF

A green strategy for Nintendo

Project Overview

How can a video game company like Nintendo deliver for people and the environment? In this project I managed to create a business collaboration for Nintendo with WWF, an NGO active worldwide.

My Contributions

I had full control over the project, through weekly discussions with other business design students i could collect feedbacks on the development and potentiality of this project.

Rethinking the role of videogames and leveraging their potential to make a positive impact to people’s life and our planet through an online and offline activation. Creating greater awareness through In-Game incentives and immersive game experience in Shanghai, promoting responsible actions.

Why should Nintendo go "green"?

Very limited information is published about Nintendo policy for sustainability. Nintendo is not showing as much effort or progress towards more sustainability as most of their competitors do. Therefore, more transparency and action is needed for Nintendo.
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How can Nintendo go green?

WWF might be a suitable partner when it comes to face ecological issues. Active worldwide, it's a foundation with 55% of funding from individuals. Creating a partnership with WWF would change positively the image of Nintendo as a eco-friendly company and would raise ecological awareness to its audience.

Nintendo X WWF

Entrepeneurship, Design Management.

This is a concept racing experience with E-Karts where Nintendo, through Mario Kart brand and WWF partnership, mobilize its community to act and think green. Setting up a Mario E-Kart track in Shanghai featuring an environmental conscience theme would attract like minded fan, corporate businesses who care about the environment and add significant value to the society and Nintendo.

Nintendo develops a software that will be available for free on the major app stores. Users who buy in app digital contents have access to discounted ticket price for a real E-Kart experience in Shanghai, (more E-Kart tracks should be opened in other major cities) and they also indirectly donate to WWF.

Running expenses: Budget plan for building an E-Kart track in Shanghai

Coverage plan to run the business

Coverage plan with private and public investors

Coverage plan through the years ( RMB).