Gatorade Launch Booth

Designing the pop up launch booth for the Zero Sugar product launch in China

Project Overview

Designing the visual guidelines of an in indoor pop-up space for the launch of the new beverage in China. The space consists of Gatorade stage, product display and counter.

My Contributions

As an Intern, i was assisted by the manager for the entire design process: brainstorming Ideas, concept development of the final idea, 3D modeling and render. Software used: Keyshot 9 and Rhinoceros.

I conceive a space where people could visually experience the qualities of the no sugar drink such as lightness, freedom and fitness atmosphere while at the same time leverage on Gatorade's visual brand attributes.

Concept

Lightness, transparency, colors

Final Concept